About Us

The management of Star Marketing has more than 40 years of combined experience in employee benefits, business management and client services. Together they bring a wealth of experience to provide individual and corporate services to help their clients juggle the demands of family, career and personal lifestyle management.

Diane Henderson became interested in starting her own personal concierge firm during her career as an employee benefit consultant. At that time, she worked with HR managers and business owners. She quickly discovered that her clients looked to her for more than just benefits counsel. She began to coordinate special activities such as luncheons and health fairs for them, realizing that her clients were often overwhelmed with such projects, and needed help balancing their personal and professional duties. Thus, My Personal Assistant was born.

Diane G. Henderson, RHU, President

Diane G. Henderson, RHUMy Personal Assistant founder and CEO Diane Henderson has more than 20 years of experience in business management, event planning and employee benefits. As a successful entrepreneur, she understands how to maximize a company’s resources and accomplish tasks effectively.

Henderson became interested in starting her own personal concierge firm during her career as an Employee Benefit Consultant. At that time, she worked primarily with human resource managers and business owners. Although she spent her days evaluating benefits and cost effective insurance products, she quickly discovered that her clients looked to her for more than just benefits counsel. They began asking her to coordinate special activities like luncheons and health fairs for their employees. She realized that her clients were often overwhelmed with projects and they needed help balancing their personal and professional duties. Thus, she founded My Personal Assistant, a division of Star Marketing, in 2002, to help individuals and businesses manage their business and personal responsibilities effectively.

Henderson has received numerous accolades for her work and accomplishments. For several years, she qualified for the National Association of Health Underwriters Leading Producer Roundtable. In addition, she has received the Golden Eagle Award for outstanding sales achievement. In 1993, she received the Gordon Hancock Award for high integrity, professionalism and distinguished service to the health insurance industry. In 1996, she was presented the John Galloway Award for outstanding service in the health and disability industry.

Henderson holds a B.S. degree in Social Sciences from Samford University in Birmingham, Alabama. In 1979, she received an American Institute of Banking certification and she completed her designation for Registered Health Underwriter in 1991.

On a personal note, she is past president of the Shelby Humane Society Board of Directors and of her Homeowners Association. She remains very active in her community and church.

Meredith Cleckler, Personal Concierge Consultant

Meredith Cleckler, Personal Concierge Consultant Birmingham native Meredith Cleckler excels in customer service. With an extensive background in real estate marketing and retail, she has a keen eye for detail and a distinct flair for anticipating a client’s needs. She has eight years of stellar customer service experience under her belt and now she is bringing her dynamic professional experience to My Personal Assistant as its first personal concierge consultant.

Cleckler is a graduate of the University of Alabama at Birmingham with a degree in Art History. An accomplished photographer and artist, Cleckler utilizes her artistic ability to add life to every project she pursues. Her colorful personality and work experience enable her to handle every task with a great attitude and extreme professionalism.

She is very active in the community having served with the Komen Race for the Cure, The Komen Fit for the Cure and the Boys and Girls Clubs of Central Alabama.